Imagine only having 40 followers on your favorite social network. That sucks, right? You feel discouraged when you see that other agents have hundreds or thousands of followers.

But here’s the deal: What if 37 of your 40 followers engaged in conversation with you on a regular basis? They gave a rip about what you were talking about.

Sound impossible? It’s not. That’s exactly the kind of engagement you can find on Snapchat right now. Read more...